Mobile Trends: Vision for 2014

27 Dec

Recently, we knew that the future of Mobile technology would contain all the same things, but vastly accelerated. Today, we realize that 2014 holds a huge possibility for new and different. This article on the key Mobile trends for 2014 will focus on Mobile First, S+S or Client-Cloud, Wearables and BYOD, BYOA & BYOT.

Have you just got used to iPhones and Droids? Have you started to feel comfortable with the new mobile world order? Then prepare for a disruption as 2014 is going to be a year of changes for mobile trends and beyond…

The more precise term is mobile and wearable technology trends, as it better reflects the overwhelming integration of machines into our everyday life and business. Mobiles and Wearables are already changing lifestyles and industries. Recently, we knew that the future would contain all the same things, but vastly accelerated. Today, we realize that 2014 holds a huge possibility for new and different. In this two-part series on the key Mobile trends for 2014 I`ll focus on:


Mobile First

In 2013, the retail industry had to face the fact that the majority of time spent online is accessed via smartphones and tablets rather than from PCs, with the ratio of 55% vs. 45% in favor of mobiles, according to comScore stats.

It is a clear sign that enterprises should (and will) sit up and take notice. Their time-to-market strategies will most likely be built on top of the Mobile First initiative, which is a proof of concept for new business strategies and mobilized enterprises. Mobile First could transform into an Android First for enterprises with a field workforce, as the Android Launcher allows full smartphone customization for exclusive business needs.

S+S or Client-Cloud

The need for native apps will undoubtedly prevail. While SaaS, PaaS and IaaS are continuing to mature, we are seeing the strengthening of a new trend of Software+Services aka S+S. The occasionally connected scenario will remain as a preferred paradigm for app design. Another point in favor of native apps is hardware, especially the presence of new sensors. Lengthy standardization procedures leave no chance for creating an HTML “silver bullet” code that will run everywhere and use all novelty hardware. The native approach, on the other hand, allows instant access to new sensors and is more likely to ensure a better user experience.

While the native code on the mobile devices is Software/Client, and the back-end is Services, together they form a Software+Services model. With Services running on the Cloud, it can be considered a remake of the old Client-Server, transformed into the Client-Cloud.


Wearable devices clearly deserve a separate paragraph. Wearables signify the beginning of a new massive wave in computing. These are devices for humans, machinery and movable machinery. Let’s describe the three groups of wearables:

  • Humans will have universal wrist band gadgets and glasses, as well as medical body-friendly devices, capable of tracking the body`s vital signs and other body parameters.
  • Homes, offices, and stores will soon be packed with sensors and connected thinking machines, running real-time analytics.
  • Cars, cargo and goods will be continuously tracked and managed.

It is a domain of embedded programming, therefore it is only logical to predict the increasing popularity of embedded programming platforms and tools. By connecting everything to the Internet we are going beyond the Internet of Things (IoT), into the realm of the Internet of Everything (IoE).

And last but not least, the Wearables will become a huge data source for Big Data and analytics (Machine Data).


As a reflection of a much wider Do It Yourself (DYI) trend, enterprises will experience further strengthening of Bring Your Own Device (BYOD), Bring Your Own Application (BYOA), and Bring Your Own Technology (BYOT).

As the Cornerstone productivity study proves, Millennials are ready (and quite enthusiastic about it) to spend their own money on work-related mobile devices and gadgets, mobile apps and technologies.

Small and medium businesses will have to establish BYOD/BYOA/BYOT policies rather than trying to prohibit these initiatives. Of course, enterprise security is a serious issue, but far from being a road block for establishing such policies. We`ve already seen a similar process with Enterprise 2.0, when people wanted to bring Web 2.0 technologies and tools to the enterprise. Today, employees will start bringing Web of Apps to the enterprises.


Continuing the overview of the key Mobile Trends to prevail in 2014 as based on the tendencies we`ve noticed in SoftServe`s mobility projects this year, this article focuses on the three important 2014 Mobile trends: Personal Experience, Ubiquitous UI and Personalized Healthcare.

This is the second part of my overview of the key Mobile Trends to prevail in 2014 as based on the tendencies we`ve noticed in SoftServe`s mobility projects this year. In the previous part I have already discussed Mobile First, Software+Service, Wearables, and BYOD, BYOA and BYOT. This article focuses on the next four important 2014 Mobile trends: Personal Experience, Ubiquitous UI and Personalized Healthcare.

Personal Experience

Judging from the consumers` behavior and today`s marketplace situation, the strengthening of a Consumerism trend is a given. The consumers` interaction with the marketplace is further evolving.

We`ve already witnessed four eras of economy: extraction of commodities; making goods, service delivery and the staging of experience.

What a contemporary consumer wants is personal experience, authenticity, and individuality. It’s expected that the providers will meet these challenges by utilizing personal devices – mobile phones, wrist gadgets, glasses, tablets, home TV panels, car boards, etc. And although the role of speech interface will increase, I believe in the near future, visuals will prevail.

Ubiquitous User Interface

Mobile User Interface is getting ubiquitous. With smartphones omnipresent and smartwatches on the rise, people are used to always being “on” – wherever they are, it in the office, driving in a car, or sitting at home in front of a Smart TV.

Obviously, the users want to have the same features (and have them working exactly the same way) on wrist gadgets, car head units and Smart TVs. That’s probably why the iOS7 has been redesigned shifting to a “flat” style. While skeuomorphism is less efficient for cars, the flat design is a strategic step for the gadgets of tomorrow. It’s no longer a question of a single device, where form follows the function. It’s a set of connected services and products that are aware both of context and of each other, staging a special personal experience for a user. The goal is to ensure a continuous and consistent experience across all devices and channels, so it is the cross-channel UX that will become the basis for the rising demand of personal UX.

Personalized Healthcare

The impact of mobile and wearable devices is also transforming the healthcare industry, so I will mention a couple of mobile healthcare trends in this post.

Mobile and wearables are blurring the borders between treatment procedures (especially in the aftercare and preventive care) and lifestyle choices. They continuously track your behavior, nutrition, sleep, calories burned, vital signs and other health aspects and suggest the optimal behavior to prevent diseases. It`s a huge achievement for both preventive and treatment healthcare, and an important benefit is that it`s done remotely, outside of the hospital.

Here are two more technological opportunities that would have been considered a miracle just a couple of years ago:

  • It is now possible to conduct a sanitary check via spectral analysis using your smartphone only
  • Your smartphone can recognize the food on a supermarket shelf even without the bar code scanning – just from a picture of it.

Machine learning does it all; the devices we will use in 2014 are indeed smart devices.



2 Responses to “Mobile Trends: Vision for 2014”


  1. How to Define Your Mobile Enterprise Strategy « THE MORNING SOCIAL - December 27, 2013

    […] Mobile Trends: Vision for 2014 ( […]

  2. Mobile Trends: Vision for 2014 | Libatech - December 29, 2013

    […] Mobile Trends: Vision for 2014. […]

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