42% of European consumers carry out web searches on their mobile devices in stores.
61% of consumers worldwide use digital channels as part of their purchase journey.
78% of mobile activity is data, and not voice.
72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.
Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company
- The Power of “Knowing Thy Enemy” (business2community.com)
- Article: Agility, Big Data, and Analytics (infoq.com)
- Tech Roundup: How to Take Advantage of Big Data Analytics (zdnet.com)