How travel marketers can benefit from Big Data analytics

28 Nov

According to a Big Data-focused infographic by McKinsey,

42% of European consumers carry out web searches on their mobile devices in stores.

61% of consumers worldwide use digital channels as part of their purchase journey.

78% of mobile activity is data, and not voice.

72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

via How travel marketers can benefit from Big Data analytics [INFOGRAPHIC].

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data - McKinsey and Company

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company

Related articles

 

Source: http://mikepluta.com/2013/11/27/travel-marketers-and-big-data/

One Response to “How travel marketers can benefit from Big Data analytics”

Trackbacks/Pingbacks

  1. How travel marketers can benefit from Big Data ... - January 5, 2014

    […] “According to a Big Data-focused infographic by McKinsey, 42% of European consumers carry out web searches on their mobile devices in stores. 61% of consumers worldwide use digital channels as part …”  […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: