Carriers in M2M: Opportunities and Challenges (part eight)

31 Jul

Earlier parts of this series elaborated challenges faced by telecom operators in M2M arena as well as strategies adopted by these companies to overcome the hurdles. A key factor in M2M value chain is customer-side interaction with collected data. Application software is used for this interaction which displays data in required format. As it is with all software applications, user interface of software should be user-friendly and should display comprehensive view of data. Telecom Operators do not develop software in-house, hence a logical way for them is to out-source development of application software. However, a key concern for operators is that M2M caters to different industries, due to which the apps would have to be molded to suit specific needs of that industry.

A single developer might not possess required skills across various industries. For example, an application to calculate insurance premium based on drivers’ driving skills will be different than an application developed for healthcare industry. In this scenario providing an open environment to develop industry-specific application would prove beneficial to telecom carriers. Keeping this in mind many telecom operators actively seek to expose network capabilities to potential M2M application providers through publication of Application Programming Interface (API) or by providing generic software code to support application development.

Strategy 7: Establishing M2M Platform capabilities

It is important to note that most big telecom carriers do have financial resources and capabilities to develop application in-house. Yet, they choose to make open platforms available to developers. This facilitates development of wide variety of creative applications and also ensures that users have wide variety of application to choose from depending upon their requirement.

Last year, Deutsche Telekom’s Developer Garden platform opened new M2M Developer Community called (M2M) Communication Solutions Developers. The community offers developers access to tools such as APIs, programming guidelines and software development kits (SDK) to develop and sell applications for M2M / Internet of Things easily and quickly.

Rainer Deutschmann, Senior Vice President Core Telco Products at Deutsche Telekom’s Digital Business Unit explains that this community is designed to serve as a central point of contact and exchange for M2M developers globally. He further adds that supporting innovative partners in the growing M2M market is critical to extending Deutsche Telekom’s M2M ecosystem.

Deutsche Telekom has also embarked upon a unique program, M2M Marketplace, where developers and end customers can find each other. The M2M marketplace includes buyers from various sectors and sellers serving as providers of software, mobile applications and hardware manufacturers.

To learn more about such initiatives follow the link:

http://www.mindcommerce.com/Publications/MNO_M2MStrategies.php

To access part 1 to 7 of this series use following links

Part 1

http://blog.mindcommerce.com/2013/06/11/carriers-in-m2m-opportunities-and-challenges/

Part 2

http://blog.mindcommerce.com/2013/06/19/carriers-in-m2m-opportunities-and-challenges-part-two/

Part 3

http://blog.mindcommerce.com/2013/06/26/carriers-in-m2m-opportunities-and-challenges-part-three/

Part 4

http://blog.mindcommerce.com/2013/07/05/carriers-in-m2m-opportunities-and-challenges-part-four/

Part 5

http://blog.mindcommerce.com/2013/07/10/carriers-in-m2m-opportunities-and-challenges-part-five/

Part 6

http://blog.mindcommerce.com/2013/07/17/carriers-in-m2m-opportunities-and-challenges-part-six/

Part 7

http://blog.mindcommerce.com/2013/07/24/carriers-in-m2m-opportunities-and-challenges-part-seven/

Source: http://blog.mindcommerce.com/2013/07/31/carriers-in-m2m-opportunities-and-challenges-part-eight/

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