Cell phone companies could profit from your personal info

27 Feb


BARCELONA, Spain (CNNMoney) — Your smartphone holds a treasure trove of information about you, and cell phone companies are looking for ways to turn that into profit.

Today, most of the data wireless carriers share with third parties is pretty generic: All four national carriers bundle together their customers’ personal information and use that aggregated data to help outside companies target ads to their subscribers.

But cell phone companies are just scratching the surface of what they could be sharing. Smartphones know where you are now, where you’ve been, what you like to shop for, and what apps you use. Your phone company knows your age, race and sex.

Put all that together, and the carriers have some extremely relevant information for brands vying for your business.

“An interesting transformation is happening in wireless, in which consumers are no longer customers — they’re the product,” said Dan Hays, principal in…

View original post 447 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: