Operator survey reveals evolving views on Rich Messaging market

3 Jan

The Art of Messaging

During it’s Rich Communications Conference in Berlin last November, Informa surveyed operator delegates on their views on RCS (Rich Communication Services) and the impact these will have on the mobile market. After analysing the results, what  was most interesting is the comparison between these results with those to an identical survey undertaken at Informa’s IMS World Forum earlier in the year. While the audiences were similar the outlooks had clearly evolved.  Here are the key trends:

The impact of joyn – In November, a lower percentage of operators (52.4% versus 69.6% in April) thought that the joyn initiative – the GSMA’s consumer brand and trade mark for RCS – is significantly accelerating the adoption of RCS services.  The change in position maybe down to the longer lead times in bringing joyn services to market and the reality that rich communication may take longer for consumer’s to adopt than originally anticipated…

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