In this post we provide several recommendations to enable the opportunity available from the action of combining NFC intelligence with that of smartphone LBS sales apps. We provide historical context, analysis of present challenges, and our recommendations.
Action: NFC combines with mobile devices and location-served ads
Opportunity: Mobile devices become practical vehicle for paying for purchases
Synopsis: The combination of NFC for contactless payments, mobile devices, and location apps serving retail coupons is trending upwards with the B2B financial supply chain. ISIS – an AT&T, T-Mobile and Verizon joint venture is a new competitor. VISA, KPN, American Express, Qualcomm, and Sony Ericsson have been exploring solutions for years.
Historical Context: The protection of intellectual property is the greatest obstacle hindering development of a practical solution. Wireless OEMs including Qualcomm, Intel, and Nokia continue to pursue mobile payment solutions, however, these companies have not shared their intellectual property with the consortium of…
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