Vodafone investing for holistic approach in Rich Communications ecosystem

17 Dec

The Art of Messaging

As business models for mobile Person-to-Person communication have been reset, most mobile operators are in the process of setting up some kind of rich content and value added services play, in order to tap consumer and enterprise revenue streams.

Largely, this approach requires two steps:

  1. Set up a rich services platform for embedded network functions for rich and real time messaging, voice and video as well as supporting functionality such as billing and authentication. The GMSA’s Rich Communication Suite (RCS) is an excellent candidate to be such a platform, with the advantage of broad support across the industry,and also other technologies such as RTCWEB are important enablers.
  2. Provide accompanying APIs and Software Development Kits to give the developer community access to these network functions, along with appropriate business and licensing models that work across the mobile and the developer ecosystems.

Vodafone’s recent investment in Jibe Mobile seems to fit nicely in this…

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