Auto Industry Worried About Gen Y Ditching V-8 for 4G

23 Aug

Originally posted on VIPER blog:

This Gen Y-er seems happy about getting her new car — but would she rather just have Internet service and an iPad?

It’s a mobile world, but not the way the previous generation thinks.

The rise of our Internet culture combined with the decline in the economy are changing young buyers’ desire for machines that offer real mobility … the car! According to Bloomberg, in the last five years we’ve seen a six percent drop in sales among the 18-34 demo segment.

Even driver’s license numbers are down!

That’s crazy to us — as much as we love our computers and phones, our love for the automobile is hardly diminished.

With big auto companies such as Ford and Toyota fighting to get the attention of the 20- to 24-year-old age market, they have gone as far as to produce a line of cars that would appeal to this audience…

View original 164 more words

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